Yellowjacket Detailing

Yellowjacket Detailing was one of those rare projects that mattered on both a professional and personal level. This was a brand new startup for my best friend, who packed up life in California and moved to Texas with me. We were both starting over, and let’s be honest, I had just as much riding on his success as he did. Rent waits for no one. So this brand needed to land, and it needed to land hard.

I came up with the name, built the logo, developed the color system, and created the full brand identity. I designed the uniforms, the menu of services, a trifold that explained everything he offered, a custom ten foot by ten foot event tent, the website, and pretty much every piece of marketing collateral he could ever need. If it had a surface, I probably put the brand on it.

The goal was simple. Make a brand that looked as sharp and professional as the work he does. He is, without exaggeration, one of the best detailers in the country. The brand needed to reflect that level of quality. Clean, precise, trustworthy, bold, and instantly recognizable. Something that would stand out at car shows and events where every other detailer showed up with clip art and wishful thinking. Yellowjacket Detailing needed to look polished enough to make people stop, stare, and think they must have stumbled onto the premium option.

And it worked. When the tent went up next to competing detailers, the difference was obvious. Yellowjacket Detailing looked established, intentional, and completely put together. Yes, I wanted rent to get paid on time, but more than that, I wanted my friend to succeed at something he genuinely excels at. The brand became a foundation he could build on, and seeing it out in the world has been one of the most rewarding parts of the entire process.